Personalized Advertising Overview

Mobile operators are searching for new revenue streams to augment their existing business models. Mobile advertising represents a ripe opportunity for growth but it is extremely challenging to deploy a strategy that does not alienate subscribers. To be successful, you need a personalized, interactive mobile advertising solution that puts your subscribers in control of what ads they see, and when and how they receive them. Otherwise, you risk major privacy and subscriber satisfaction issues.

Our Personalized Advertising solution helps you put each subscriber at the heart of your mobile advertising strategy. The result is more relevant ads that are customized and delivered to meet your subscriber’s preferences, expectations and needs. All while providing higher value to advertisers. It’s the flexibility you need to roll out a successful personalized, interactive, mobile marketing strategy that will boost revenues and provide better value for your subscribers.

What is Personalized Advertising?

Our dynamic, two-way Personalized Advertising solution empowers mobile operators to become an effective, efficient and trusted ad-delivery channel.

Turnkey features include:

• Subscriber opt-in and authorization. Efficiently secure subscriber authorization and interest in receiving ads through an opt-in program.
• Profile database. We’ll help you build a profile database with unique subscriber preferences across a host of demographic information, including geo-location, if desired.
• Intelligent ad delivery. Interfaces with your network and ad exchange server to deliver ads when specified triggers are activated or on a scheduled basis.
• Incentive management. Create and offer incentives to subscribers to sign up or maintain a subscription.
• Easy control. Simple, GUI-based Web interfaces help you easily manage campaigns, settings and subscriber rewards.
• Privacy protection. Protect personal subscriber data by maintaining anonymous identity for all transactions and ensure that it never leaves your network.
• Measurement. Track responses and actions taken on delivered ads, such as clicks or calls.

Why Use Personalized Advertising?

Consider Personalized Advertising if you want to:

• Open new revenue streams. Increase revenue by 5-15% based on a truly two-sided business model.
• Improve the subscriber experience. Deliver relevant ads and promotions that offer value to your subscribers.
• Monetize new services. Deliver services at a price point that encourages usage and builds customer loyalty.
• Enhance ad effectiveness. Delivering more relevant ads to subscribers who want them will yield improved ROI for advertisers.