Telcordia Participates in TM Forum's Content Encounter
TM Forum's Content Encounter is an innovation incubator where communication service providers, content providers and their supply chain can experiment with emerging business models and new technologies for the creation, delivery and monetization of digital media services.
Content Encounter looks at how these services impact revenue, operations and the customer experience then recommends best practices and standards for managing these services.
Telcordia was pleased to lead the advertising and monetization track of this industry effort, providing convergent charging, policy control, and ad personalization/control engines.
Content Encounter 4: Value Added Marketing & Advertising
See how it is possible to make the network an effective and relevant advertising channel. And discover how you can improve customer acceptance by delivering targeted advertising in a converged environment.
Content Encounter 3: Revenue in a Telco 2.0 World
See how to profit from offering off-deck content from the open web. And learn how to improve customer acceptance by delivering targeted ads in an IPTV or converged environment.
Content Encounter 2: Deliver Content and Advertising Over Telecom Networks
See how to identify and standardize the "critical management touch points" between the operational systems and business processes of all the players in the extended value chain for delivering converged services end-to-end.
Content Encounter 1: An Interactive Digital Media and Communications Village
Learn how Content Encounter is bringing the communications and media industries together, making the long-sought convergence of communications, information and entertainment a profitable reality.
