Service & Revenue Innovation
Yield Management
Turn Untapped Network Potential into Profits with Telecom Yield Management
As communication service providers look to maximize returns to investors, the techniques of yield management represent a promising approach. The airline and hotel industries have successfully used yield management strategies to maximize return on rooms and plane seats. We can help you apply these same techniques to your telecom network while offering high value to subscribers.
Use telecommunications yield management to manage network usage, discount specific services during off-peak hours, offer multimedia-driven packages around big events, or create valuable cross-promotions to drive overall profitability.
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What is required for a Yield Management Solution?
Telecom yield management solutions combine tools for fast service creation, strategic pricing and network usage prediction. Our products, such as Telcordia® Real-Time Charging, Telcordia® Bandwidth Manager, and Telcordia® Service Director, can help with the deployment of yield management, and our Dynamic Pricing solution is already starting to deliver the benefits.
Our telecom yield management approach can help you:
- Develop effective offers for distinct segments of your subscriber base with individual service add-ons or strategic pricing.
- Leverage future network usage predictors to offer discounts that encourage subscribers to use revenue-generating services during traditionally low-use periods.
- Better monetize bandwidth by eliminating "unlimited access" plans and charging for improved speed and performance beyond basic service levels.
- Offer simple pricing around temporary access to specific services or content to help subscribers easily make purchase choices.
Why Telcordia?
We have the depth of knowledge and experience that can help you use the power of telecommunications yield management to take profitability to the next level.
Consider Telcordia for telecom yield management if you want to:
- Deliver the experience. Provide value-added services, desirable pricing and better network performance to your subscribers.
- Enjoy faster time to market. Quickly introduce pricing changes or new service packages to maximize your network assets.
- Achieve greater profitability. Generate additional revenue based on higher uptake of services, premium pricing and network assets that don't go to waste.